‘Teddy the guardian’

An interesting example of paying attention to imagery (personal appearance and possessions), and to what is normative and valued in a culture for a specific age group (children, in this case), among other things.

http://teddytheguardian.com/

This helps to communicate the role of cute kid, as opposed to the patient role.

Relevant to imagery and the PASSING tool: If the teddy bear is owned a doctor or hospital, then it could be assessed under R145 image projection of miscellaneous aspects of a service. If the child or family owns it, then it would be R142 image-related personal possessions.

I imagine it also contributes to a child’s comfort level: much more fun to hug a bear than to be hooked up to machines!

Posted on July 3, 2014 at 10:29 am by MTumeinski · Permalink
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